The Challenge
Zara's flagship store needed to convert its impressive foot traffic into sales without adding queue pressure on fitting rooms.
The Solution
Totem deployed a full spring campaign — outfit visualization, layering, and one-tap add to cart — at the center of the womenswear floor.
The Result
Conversion rose 42% in Q1, social shares of the experience generated millions of impressions, and the campaign rolled out to twelve more stores.
- 42% higher conversion in Q1
- Millions of social impressions
- Rolled out to 12 additional stores
+42%
conversion rate increase in Q1