Warby Parker cut returns by 38% with virtual try-on sizing

The Challenge

Eyewear returns were Warby Parker's most expensive operational cost — driven by fit uncertainty and style doubts.

The Solution

Totem's face-mapped frame finder let customers try dozens of frames in seconds, matched to their face shape, in-store and at home.

The Result

Returns fell 38%, try-on volume doubled, and conversion on the eyewear category reached an all-time high.

• 38% fewer returns
• 2× try-on volume
• Record eyewear conversion