The Challenge
Performance wear lives or dies on fit. The brand's biggest cost was returns from customers who guessed wrong on sizing.
The Solution
Totem's body-measurement AI recommended the exact size for each customer, tuned to the garment's cut.
The Result
Activewear returns dropped 52%, customer confidence scores hit 94%, and first-fit success became the brand's marketing headline.
- 52% fewer returns
- 94% sizing accuracy
- Higher first-fit success
-52%
fewer activewear returns