The Challenge
Maternity fit changes week to week. Customers were unsure what to buy for their stage, and returns were high.
The Solution
Totem's sizing adapted to each customer's stage, letting them try styles virtually and find the cut that worked now — and later.
The Result
Conversion rose 38%, returns fell by a third, and customers reported feeling genuinely supported through their shopping journey.
- 38% higher conversion
- 33% fewer returns
- Customers report high confidence
+38%
increase in conversion