The Challenge
Kids hate fitting rooms and parents hate the struggle. The result was rushed decisions and abandoned baskets.
The Solution
Totem turned try-on into a game — kids picked outfits on the screen, twirled to see them, and parents approved the look in seconds.
The Result
Basket size grew 41%, fitting-room time dropped, and the campaign became the chain's most requested in-store feature.
- 41% larger baskets
- Faster, happier fitting sessions
- Most-requested in-store feature
+41%
increase in basket size