The Challenge
The flagship store had strong foot traffic but weak conversion. Customers browsed, touched, and left — often unsure whether a piece would work with the rest of their wardrobe.
The Solution
Totem installed a try-on totem in the center of the women's wear floor and loaded the full spring collection. Shoppers could layer tops, bottoms, and accessories in real time and see the complete outfit before buying.
The Result
Within one quarter, the campaign delivered a 42% lift in conversion, a 31% increase in average items per basket, and hundreds of thousands of organic social impressions as customers shared their virtual outfits.
- 42% higher conversion rate
- 31% more items per basket
- 3.1× longer engagement time at the fixture
+42%
lift in conversion rate, Q1