The Challenge
Customers struggled to choose from hundreds of frames. The result: long queues at the display, low confidence, and a steady stream of size-related returns.
The Solution
Totem's face mapping let shoppers try dozens of frames in seconds, matched to their face shape. Staff were freed from dispensing advice to guiding confident decisions.
The Result
Try-on volume doubled, returns fell 38%, and the eyewear category recorded its best quarter — with an average of 14 frames tried per session.
- 2× more frames tried per customer
- 38% fewer returns
- 14 frames tried per session on average
-38%
reduction in product returns