The Challenge
Shade matching was the number one barrier to purchase. Sampling was messy, testers ran out, and customers left without buying when they couldn't be sure of a match.
The Solution
Totem's beauty campaign applied lipstick, eyeshadow, and foundation to the customer's actual skin tone in real time — no testers, no mess, no guessing.
The Result
Engagement tripled, the shade-matching conversion rate hit 68%, and the campaign became the retailer's most-shared in-store experience of the year.
- 3× engagement at the fixture
- 68% conversion on shade-matched items
- Most-shared in-store experience of the year
3×
in-store engagement